As a coach or consultant, you are in the unique position to sell to any kind of audience you want. Many people become coaches in the hopes to work with wealthy clients who happily pay for your services. We want to show you how to attract high paying clients as a coach or consultant.
While it’s crucial to market to an audience that can afford you, it’s also not so easy. You might wonder where to find these people and what you could sell to them.
It might be harder to find out what they are struggling with and how exactly you can help them. So, if you want to work with the affluent but you aren’t sure how to go about it, this article will give you some helpful pointers.
What Does It Mean To Attract High-Paying Clients As A Coach?
First of all, let’s get a clearer picture of your affluent audience.
When you think of high-paying clients, you might think of people who live in Hollywood and live in luxury. But the truth is, most wealthy people don’t live like that.
Many wealthy families spend their wealth in completely different ways and their lifestyle wouldn’t be called “luxury.”
Most high-paying clients work hard for their money so they don’t mindlessly spend it. They make purchasing decisions based on the return of investment they assume to get. If you want to attract high paying clients as a coach or consultant, you need to consider this.
The best thing you can do is to see your high-paying clients as people and not as walking money bags. They have needs, problems, hopes, and dreams like everyone else.
So, when you want to attract more high-paying clients, your initial idea might be to make your brand look “luxury”. But actually, it’s more important that your marketing shows the outcome and return on investment (ROI) a customer will get for your coaching.
This is very important to keep in mind, as it changes the way you approach your marketing and copywriting. It’s not just about sleek design, it’s about putting the right message in the right place.
How To Find High-Paying Clients?
A common challenge that many coaches and consultants experience when marketing to a more affluent audience is that they don’t know how to find these people.
Where do they hang out? Which online platforms do they use? How do they spend their free time?
It can be a challenge to find answers to these questions. It’s hard to fully understand this type of audience.
The good news is, most wealthy people use normal media. Most of them are active on Facebook or Instagram and they use the internet to make purchases like anyone else. You don’t need to be published in a luxury magazine to advertise to them.
Most of them wouldn’t even consider themselves wealthy. They just have a higher household income than most.
What Wealthy Clients Are Looking For
So, most of your wealthy clients act like ordinary people. They want to spend their money wisely and get a benefit from their purchases.
But besides that, there are a few things that high-paying clients often look for, especially in a coach or consultant.
They want privileges and additional options that others don’t have. For coaching, this could mean that others get coached in a group setting while they get private access to you (for an additional fee).
They love private memberships, special benefits, or programs specifically designed for them. This is because most wealthy people value time and convenience over money. So when they buy, it’s to get a result faster or to delegate tasks they don’t want to do themselves.
So, make sure that your offer has a major benefit for them, such as getting more coaching sessions, getting appointments faster, or getting access to more resources.
What’s more, high-paying coaching clients need you to be absolutely discreet. You can’t go around and boast about them being your client. Why? Because wealthy people have status and they need to protect it.
In other words, when marketing to high-paying clients you must be professional and trustworthy.
Dial-In Your Marketing Message and Attract High-Paying Clients
If you’ve never marketed to an affluent audience before it can be confusing. How exactly do you craft a message that showcases a clear benefit and ROI? How can you make sure that wealthy people understand what they get from your coaching?
Well, you could learn more about messaging strategy and copywriting, two skills needed to sell via written words. But mastering those skills takes significant time.
So, to cut your study time in half and attract wealthy clients faster, you can use Instant Scripts™. Instant Scripts™ has hundreds of proven sales copy templates.
All you need to do is fill in some blanks and make final adjustments. Click here to learn more.
