So, you are ready to attract clients online and grow your coaching business – but you aren’t fully sure where to start? Here’s how to promote and grow your coaching business online.
Which online channels are most effective for promoting your business? How can you make sure you see the maximum results for the effort you put in?
To answer your question we put together the 5 best ways to promote and grow your coaching business online.
If you have limited time, start by picking one of the 5 and really dial it in. Then, you can slowly add the others.
Ok, let’s get started. What are the 5 best ways to market your coaching business online?
Grow Your Coaching Business Online With Your Website
Now, there are many experts, coaches, and consultants who don’t have a website and still do well. But there are also a few reasons why having a website is a good idea.
First of all, your website is a great place for hosting your blog, podcast, and any other content. Having a website is like having a home address where your audience can come to find you.
Plus, a website is like a business card, listing what you do and who you are. On the web, a website makes you look professional and accomplished (even if you just started out as a coach). So, it is a good idea to build a website.
Search Engine Optimization
The second way to promote and grow your business online is search engine optimization (SEO). SEO means that the content you create can be found in Google or YoutTube searches. There are three big search engines that you can optimize your content for: Google, YouTube, and Pinterest.
The great benefit of SEO is that once your content ranks, you get a lot of free traffic and potential customers. The downside is that it takes time (usually several months) before something starts ranking.
Plus, SEO is a skill on its own and it might take a bit of time to master it. Still, SEO is one of the best ways to grow your business online.
Your Email Newsletter
Now, while SEO brings you new potential customers, your email list and email newsletter is the best way to keep a relationship with existing customers.
Almost 100% of American’s check their emails every day, and The number of global email users is set to grow to 4.48 billion users in 2024.
What’s more, in a study of 1,000 small business owners, email marketing was ranked as the second most effective medium.
So, having your newsletter showing up in their inbox daily is powerful.
Mailing something out daily might seem a lot but the more you send the more effective your emails are.
Just make sure you use engaging subject lines and send out helpful or entertaining content with a short call to action (CTA) at the end.
Social Media Ads
If you have a bigger marketing budget it’s a good idea to run ads on social media, especially Facebook and Instagram.
Facebook’s targeting is extremely smart and it helps you to get your ads in front of the right audience.
It helps you to attract new potential customers and is faster than SEO.
In fact, it might be best to combine paid social media ads with organic marketing strategies such as SEO.
Social Media Marketing
Finally, you can also build up a social media following and market your business that way. Building a following takes time and effort but once you have a decent-sized audience you get traffic basically for free.
It’s a great way to build a loyal audience. Plus, there is always a potential to go viral on social media.
How To Nail Your Online Marketing
You probably noticed by now, to promote and grow your coaching or consulting business online you need one thing: writing.
Selling online through written words is also called copywriting and it’s an extremely valuable skill.
Every time you write a blog post, a new section on your website, an ad, or a social media post, you need copywriting. Because copywriting helps you to attract, engage and convert your readers.
Now, mastering copywriting takes time. But that doesn’t mean you can’t start today.
Grow Your Coaching Business Online With Instant Scripts™
With Instant Scripts™ you can create copy that is proven to work in minimal time. All you need to do is fill out a few blanks and Instant Scripts™ takes care of the rest.
You can use it to craft social media posts, ads, email newsletters and so much more. Click here to learn more.
