Are you looking for a way to generate more traffic, build a following, and create loyal customers? Learning how to build a profitable Facebook group might be an option.
Creating your own Facebook group has several benefits. Plus, it doesn’t take more time than managing other social media profiles.
Read on to discover how you can build a profitable Facebook group. How to use it to drive traffic to your website and make sales.
What is the benefit of creating a group on Facebook?
1. Building a Community
Facebook groups allow more interaction with the members than any other social media. You can have an engaged audience on Instagram or LinkedIn. But it will never be as interactive as a Facebook group.
Facebook groups are designed for interactions. So, it’s much easier for you to create a community. You can give your customers a voice and show them that you care.
2. You Become a Super-Connector
In your Facebook group, like-minded people can connect and build relationships. Because of this, your group becomes a place where people have meaningful discussions. If you do a good job moderating conversations your group – and thus your brand – will be respected.
It’s not uncommon that your Facebook group members become loyal brand ambassadors. They invite others into your group as well and share the appreciation for your brand.
3. Increase Exposure
Since it’s your Facebook group, you are in full control of who can join or not. You can post valuable content that creates an even deeper bond with your members. Posts on your main profile usually get low exposure because of Facebook’s algorithm. But group posts have a better reach.
So, you can use your newly built Facebook group as a place to promote content. Share your blogs, podcast episodes, YouTube videos, and your product, and services.
Do large groups make money?
You built your Facebook group and the first members came in. Now you might wonder how you can make money from your Facebook group?
There are several ways to make money from your Facebook group – no matter if it’s large or small.
1. Sell your own products or services
Your Facebook group members are organic traffic that you can direct to your website. On your website, you can promote anything you want – for example, your products or services.
How do you convert group members to website traffic? There are a few ways: you can have a link in the group banner, or you can add a link anytime you post content.
Usually, it’s best to put the link in the comments, so your post gets pushed by the algorithm. (Too many links in your posts create lower reach).
2. Affiliate Marketing
If you don’t have your own product or services, you can still make money from your Facebook group. Sell other people’s products and earn an affiliate commission.
The principle is the same as selling your own products or services:
You need to direct your Facebook group traffic to a website or landing page where they can buy.
3. Sell via Facebook Live
Another great way to monetize your newly built Facebook group is to go live once a week. You can share helpful information and answer questions. At the end of your Facebook Live, you can add a call to action that tells people to visit your website or book a call with you.
4. Membership fees
Finally, you can also create a paid membership for your Facebook group. This is not as easy to pull off because people will only pay for a group if they truly see the value.
Usually, it’s easier to have a free group where anyone can join. Then you can offer an upgrade to a paid group that offers even more benefits and value.
How can a Facebook Group help your business?
As you can see, building a Facebook group can help your business in many ways. You get leads for free, people are very engaged, and thus warm traffic. There are several ways to make money from it.
How do you brand a successful group on Facebook?
All that’s left to do is creating your Facebook group and successfully branding it. Here are a few things to pay attention to:
- Fill out your Facebook group’s bio and add a cover photo
- Pick a group type
- Add a group description
- Add tags, so your group shows up in search results
- Create a custom web address for your group
- Make sure membership approval is set admins – this allows all admins to help you approve new members
- Set if people can post anything or if you want to approve posts first. Usually, it’s better to enable post moderation to avoid people spamming your group.
How to create engagement in your group?
Once your Facebook group is set up, it’s time to create engagement.
Curate your content around your industry and frequently post your best content. Write conversational and enticing that makes people want to comment.
If you aren’t sure what to post or how to write engaging content, Instant Scripts™ is your friend. Instant Scripts™ is packed with social media post templates that you can adjust to your niche. Discover how to create Facebook group posts in minutes.
