Looking for a way to build your brand and gain expert status at the same time? Then
You might know blogging as a way to get website traffic and to educate your readers. But did you know that serious blogging helps you to achieve so much more?
Especially as a consultant or coach, having a quality blog helps you build expertise and authority. Plus, a blog is a great tool for building your brand.
But how exactly do you build your brand and gain expert status through blogging? That’s what we’ll discuss in this article.
1. Focus on One Topic and Niche
Even if you have extensive knowledge in many different areas, you want to pick one core topic for your blog. That’s because you want to be the expert for one topic and not a semi-expert for many topics.
If you keep talking about the same topic over and over again, people will associate your name with it.
To find out which topic you should blog about, brainstorm all the topics you know a lot about and you are passionate about. Then, see how you can group them together.
Pick a topic that either interests you the most or the one you know most about. Each blog post will then look at this topic from different perspectives.
Let’s say for example you are a business coach or consultant. Your core topic could be business success for senior executives. Then, you create sub-topics to it, such as charisma training for senior executives or negotiation strategies for senior executives.
This allows you to build a brand in the coaching for senior executive’s niche and position you as an expert in the field.
2. Blog Consistently and Regularly
Blogging is most effective if you stick to a regular and consistent posting schedule. Publishing an article once every three months will do little for your brand and authority. No, you want to post a lot.
Publishing lots of content is great because it improves your search engine rankings, refines your brand, helps to stand out from the competition, and shows how much you know about your core topic.
Most experts recommend publishing a minimum of 16 articles a month but the more the better.
3. Post Helpful How-To Content
When it comes to the actual content of your blog, the most important thing is to create articles that are valuable.
Giving blog readers value is the best way to show your expertise. So, actively answer questions, show solutions, and provide actionable ideas your readers can implement.
What’s more, consider interviewing other experts and publish the interviews on your blog. If you interview a lot of people who already have expert status in your niche, people will start to see you as an expert as well – simply because you are surrounded by the right people.
Interview other coaches or consultants who have a similar topic but don’t steal away your audience.
4. Show Your Personality
Now, while blogs are great to build your brand and expertise, it’s also important to note that there are countless blogs out there. In a way, the blogging landscape is crowded.
Sticking to a niche topic will help you to attract readers but there is another thing that will help you: show your personality.
Without personality, your content will just sound like everyone else. It might be helpful but it doesn’t really stand out.
It’s very important that you show your real personality. If you are funny, show it in your writing. But don’t pretend to be something you are not. If you are trying to be witty and clever even though you aren’t, it will turn off your readers.
5. Go Viral
Another reason why blogging is such a great tool to build your brand and your expertise is the possibility of your articles to go viral.
If you write about relevant topics and make it easy for your readers to share your content, they’ll start sharing it with other people.
This makes it possible to attract new readers and potential customers while spreading your expertise and brand message.
Read the full article on how to go viral here.
Write More Blog Articles Faster
While all of this might sound great, the thought of having to write four articles or more a week might not sound ideal. After all, you are a coach and not a writer.
We saw lots of coaches and consultants struggle with the growing demand for content – but that’s exactly where Instant Scripts™ comes into play.
Instant Scripts™ is an innovative software that has countless copy and content templates as well as generators. Using Instant Scripts™ is the fastest way to create a post or marketing piece that helps you build your brand and generate sales.
If you want to save time writing starting now, click here.
