When it comes to selling products and services, we can’t ignore the power of social media. If you do it right, you can create an audience with great buying power – basically for free. How? By going viral on social media.
When we look at the history of advertising, this was never possible before. To get your ad on billboards, TV, or radio there was always an initial investment to make. But with social media, all you need is a free account and a message.
Now, the thing is, creating a strong social media presence takes time. Unless you create the right type of content that allows you to go viral. The cool thing is, going viral is more of a science than a mystery.
With the right things in place, you can stack the deck in your favor to go viral on the social media platform of your choice. Let’s have a look at 5 crucial steps that increase your chance of going viral.
Going Viral on Social Media Step 1 – Understand The Purpose Of Social Media
Every social media platform wants users to interact and form connections with each other. All your content should follow this principle. “Look-at-me-content” that you only create to show off your lifestyle has little value for your audience – because it’s focused on yourself.
So, whatever you do, to go viral, your content needs to be focused on your audience. And to do that you need to know your audience to its very core.
Be crystal clear on who you speak to. Find out what they are interested in and what their biggest problems are. Then, create content catered to them. This likely also means that you need to pick a clear niche. You can’t speak to everyone.
It also means that you have to research your audience. Don’t just assume that you know them. Take a look at the content your ideal audience already interacts with. Find out why they like this type of content – is it entertaining? Does it help them to solve a problem?
We can’t stress this enough because getting your audience right is the foundation of all your marketing efforts.
Step 2 – Evoke Strong Emotions
Viral social media content has to be emotional. Maybe it’s an inspiring story that creates hope. Maybe it’s a post that creates immense curiosity. Or, maybe it’s a post that induces fear.
Now, use fear with caution. Usually, it’s better to create positive emotions, so your audience wants to come back for more.
Either way, if your content emotionally captivates your audience, you’ll more likely go viral because people want to share your content. Which gets us to step three…
Step 3 – Make It Shareable
To go viral, people need to share your content. Only if you get enough shares you have a chance to go viral and reach a massive audience. So, you need to create something people actually want to share.
But what kind of content does get shared? Usually, people share what makes them look good in front of others. In some social circles that means sharing cat videos. In other circles, sharing an inspirational quote makes you look good.
That’s why you need to know your audience and what they value. It’s a good idea to visit some profiles and check what people are already sharing so you can create something similar.
Step 4 – Be One Of Them
Every social media platform has aspects that are native to the platform. People on Facebook want to connect with friends and family. Instagram users like content that looks polished. TikTok values posts that are funny and entertaining. LinkedIn users want to talk business.
To go viral, you need to understand the “invisible rules” of each platform. In other words, you have to be a user of the platform and understand what type of content already does well.
Don’t make your viral post look like an advertisement. Make it look like a native post to capture attention.
Step 5 – Ask For Strategic Shares
The easiest way to go viral is by having someone with a big account share your post. Every social media platform has influencers who already have a massive audience.
Find an influencer in your niche to collaborate with. But keep in mind that most influencers charge money to share a post. After all, they spend time and effort to build an audience, so they want to monetize it.
Ready To Go Viral On Social Media With Ease?
Now, the 5 steps we discussed in this article will increase your chance to go viral. But what if you had an additional unfair advantage?
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You can customize the templates to your niche and topic by filling out the blanks. Plus, the structure of the post is modeled after successful social media posts – which increases your chances of going viral.
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