So you have heard that email marketing is an amazing way to boost your bottom line. Maybe you even started collecting some email addresses but now you are unsure of what to do next?
How can you make sure your subscribers don’t ignore your emails? What should you say in an email? How frequently should you be sending emails? Those are questions you might have right now.
Well, look no further because in this article we will spill our email marketing secrets. These are tested principles that work in 2021, so get ready to implement them.
Email Marketing Principle #1 – How To Get Your Emails Read?
Your emails could be the best on the planet but if no one opens them and reads them it won’t do anything for you. That’s why getting your emails opened is the first step.
If you aren’t sure how well your current emails are performing you can find out by checking the email open rate in your CMS.
To get more emails opened, we have to look at your subject lines. People read emails because the subject line either piqued their curiosity or seemed very relevant to them.
It takes a bit of practice because a good subject line reveals enough information to be relevant but withholds enough to still create some curiosity.
A great way to improve your subject lines is this. For every email you write, come up with two subject lines and split test them. This will help you find out what works for your email list.
Email Marketing Principle #2 – How Often Should You Send Out Emails?
How often you should email your list depends on the expectations you set in the beginning. Some businesses send emails daily or even several times a day – and their subscribers love it. Why?
Because the business set clear expectations in the first email they sent out. Usually, it’s a sentence like “I’ll be emailing you daily. If you aren’t up for that you can unsubscribe anytime.”
Now, sending emails daily can seem overwhelming, so don’t feel obligated to do so.
Instead, find a rhythm that suits your business. Maybe it’s three times a week? Or maybe it’s one strong email every Sunday?
The only thing you need to be aware of is that nurturing your list is like a friendship. If you never check in with your friends, they will care less and less about you. That’s why we recommend staying consistent in your email marketing.
Email Marketing Principle #3 – Automated Sequences and Broadcast Emails
In the world of email marketing, there are essentially two types of emails. First, you have automated sequences. Imagine them like episodes of a TV show. Each day you address a topic and send the conclusion to it the next day.
Email sequences serve different purposes. For example, to onboard a new subscriber to your list, to follow up with them after an event, or to upsell them on an offer. The advantage of email sequences is that you write them once and send them out over and over again.
The second type of email is broadcast emails. These are emails you use to build a relationship with your list, share news or do quick promotions. You send them to your whole list and they aren’t automated.
For best results, make sure you use both types of emails.
Email Marketing Principle #4 – What To Say In Your Email
This is a big one! There might be days where you have no clue what to write.
Ideally, what you send out is relevant to your readers and strengthens their trust in you. It could be a personal story, valuable content, or a reminder to do something.
To make your life easier, let’s go over three email types that almost always do well: curiosity emails, news emails, and story emails.
Curiosity Emails
Curiosity emails work because people are naturally curious. These are usually shorter emails that lead the reader to another page.
Maybe you wrote an article answering a burning question many of your customers have. Then you send them an email that leads them to the article.
News Emails
Your brain is wired to pay attention to what is new. That’s why news emails do so well! Maybe there is something going on in the media that is relevant to your list.
Common news emails revolve around elections, new scientific findings, trends in the world, and celebrities.
Story Emails
Stories are another thing humans are just wired for. Who doesn’t love a good story?
Tell relevant stories from your personal life, or stories you heard that are relevant to your product or service. Another powerful thing is to tell stories from previous customers, as those give you immense credibility.
Email Marketing Principle #5 – Test, test, test
Every email list is unique – just like your business and your personality. So while these email marketing principles work, it’s still a good idea to test what works for your list.
Maybe one email you send out doesn’t do so well but the next is a winner. You never know – until you test it.
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