If you want to learn more about copywriting and marketing to advertise your coaching or consulting business, surely come across this advice: pick a niche and target market. It makes sense because your marketing and messaging have to appeal to your target market. If you don’t know who they are, you’ll have a hard time selling to them. Still, if you are new to this, you might wonder how to find and nail your target audience in the first place. How do you actually pick a target market and how do you find your niche? There are 5 essential points

As a coach or consultant, you are in the unique position to sell to any kind of audience you want. Many people become coaches in the hopes to work with wealthy clients who happily pay for your services. We want to show you how to attract high paying clients as a coach or consultant. While it’s crucial to market to an audience that can afford you, it’s also not so easy. You might wonder where to find these people and what you could sell to them.  It might be harder to find out what they are struggling with and how