How can you grow your email list as a coach or consultant? You know how valuable it is to have a strong, decent-sized list but just can’t get it to work?
If that’s the case, this article is for you. We will cover how you can grow your influencer email list fast, how big your list really needs to be to make money from it, and how email marketing fits into your overall marketing strategy.
We have a lot of valuable information to share with you, so let’s get right into it.
How can I make my email list grow faster?
There are several strategies you can deploy to grow your email list as a coach.
1. Have several sign-up forms
The biggest mistake you can make is to keep your email list a secret. In other words: not talking about it and never asking people to join.
So, to make sure people know that you have an email list and make them want to sign up, offer them several ways to join.
On your website, have a sign-in form at the top, in the middle, and at the bottom. Make it so people can’t miss it.
2. Use an exit pop-up
Pop-ups can be annoying and it’s best to not use too many of them. But one you absolutely want to use is an exit pop-up.
This kind of pop-up appears if a user wants to close the page and leave your website. It’s a final reminder that they should join your email list before they leave.
3. Offer a unique benefit
People don’t join an email list if there is no reason to do so. There has to be something in for them. You can bait them in by offering them something for free after joining. It could be exclusive content, a free pdf, a short video, or whatever else is valuable to them.
4. Have several lead magnets
Most online businesses have a lead magnet, which is a free offer that people get in exchange for giving you their email.
Popular lead magnets are ebooks, free checklists, and quizzes. Even free webinars a technically lead magnets.
If you really want to grow your list fast, have several lead magnets in place. This will allow you to speak to a broader audience and get more email sign-ups.
5. Cross-promote your list on Facebook
If you have a Facebook business page, you get a call-to-action button on that page. This is great because the button will be prominently displayed on your banner image and people will likely click on it.
It’s the easiest way to transform Facebook traffic into email subscribers.
6. Social proof
Proudly showcase how many subscribers you have. If you have testimonials about how awesome your emails are share those as well. Leverage social proof in any way you can. Nobody wants to be the only one to do something. If a person has the feeling that they are the only person who ever subscribed to you they will feel bad. Use social proof to show them that others already enjoy your emails.
How do I market myself as a coach?
How will your email list fit into your overall marketing strategy as a coach?
The first thing you’ll need is a coaching program or package or an online course. This will be your main product and you want as many buyers as possible.
Your email list is simply a place where you can nurture your audience until they are ready to buy. Here are a few more tips to market yourself as a coach to your email list:
1. Have expert status
People buy from people they like and trust. So you have to be authentic but also position yourself as an expert in your field.
A great way to create expert status is to answer your subscriber’s questions and send out helpful how-to content.
You can definitely use your email list to draw attention to your content and reinforce your expert status.
2. Showcase results
Share stories and talk about experiences with past clients. Your subscribers want to know if what you do actually works. So, sharing success stories from past clients is a good idea. Showcase successful clients in your emails.
3. Always think value first
Your coaching business doesn’t exist in a vacuum. You have competitors who market to your audience as well. So, you need to stand out as the best choice.
And the best way to do that is by being authentic and actually helpful. Share your knowledge for free and always put value first.
This will make you succeed no matter how saturated your market is.
How big does your email list need to be?
As you grow your email list as a coach you will start wondering how big your list should be?
Most people see their first successes with a list of about 1,000 people. Once you hit 1,000 subscribers it’s much easier to split test and use other data.
But some people make decent money with a list of 500 people. What matters more than the size of the list is the quality of each subscriber.
Where can I promote my coaching business?
Finally, let’s look at some ways you can promote your coaching business and grow your email list online.
1. Social media channels
Find out on which social media platform your audience is already hanging out and start posting. You’ll build up a following that you can get on your email list later.
2. Use guest blogging
Guest blogging means that an article you wrote gets published on someone else’s blog. It allows you to tab into another person’s audience. Most bloggers allow you to have some kind of call to action at the end of your article. So, use the CTA to get people on your email list.
3. Start a podcast
A podcast is a great way to get your message out there and attract new people. At the end of your podcast, mention your email list and give people options to sign up.
4. Facebook groups and communities
Your potential clients are likely active in Facebook groups. You can start your own group or use those of other people. Just make sure to follow group guidelines and don’t be spammy.
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