Small business owners often struggle with creating winning social media ads, such as Facebook, and Instagram ads. End the struggle with our winning ad templates!
It’s no surprise. Each social media platform is unique, and great ads mimic the style of the platform. For example, a Facebook ad might look like an interesting Facebook post. And the Instagram ad looks like an Instagram story post.
Mastering ads on each platform is a challenge. In this post, we show you how to create genius Facebook ads in a few seconds. We specifically chose Facebook ads because Facebook is a great platform for advertisers.
It allows you to publish ads fast, the cost isn’t too high and you’ll see results fast. First, we’ll talk about the anatomy of a Facebook ad. Then we’ll discuss the importance of knowing your audience.
How To Use Winning Facebook Ad Templates?
So, to create well-performing ads in no time, you first have to understand their anatomy. Facebook ads have a specific structure, which is different from other social ads. Once you understand the structure you can turn it into winning ad templates for yourself.
If you want to generate more sales and have happy customers who buy from you again and again, you need to master this structure.
1. The scroll stopper
Facebook is filled with interesting posts and images. In other words, there is a lot of info that could potentially distract your buyers. So, the very first goal of your ad should be to stop them from scrolling. You can achieve this by having a powerful first line in your ad, or an unusual image.
2. The body copy
The body copy of your ad appears above the image. Usually, only one or two sentences are visible above the fold. So, make sure to put your two most interesting sentences in the beginning, so prospects will want to read your ad.
3. The ad creative – image or video
The ad creative is probably the most important part of your ad. Most people are visual, and a strong visual will draw them in.
4. The headline
Yes, the headline is on place four. Why? Because in a Facebook ad, the headline is underneath the image. The goal of your headlines is to create a bit of curiosity, so the reader will want to click on the next page.
5. The description text
The description text is a line underneath the headline. You can use it to create even more curiosity.
Creating A Winning Ad: Awareness, Consideration, or Conversion?
Now besides the anatomy of a Facebook ad, you also need to understand your audience. To keep it simple, you can categorize your audience into one of three categories: Awareness, consideration, and conversion.
Awareness means that the prospect has little to no awareness of your brand or company. So, the main goal of your Facebook ad is to create more awareness.
Consideration means that your audience is aware of your brand and they are considering buying from you. But they aren’t fully convinced yet. The goal of your ad is to give them a reason to buy now.
Conversion means that your prospect is ready to buy. You just need to get them to convert.
Create Winning Ads With Templates – A Shortcut
Creating a Facebook ad is the best way to generate more sales. But there is also a lot to consider. What if a neat tool could take care of the ad writing process for you?
That’s exactly what Instant Scripts™ is designed for. Inside Instant Scripts™ you can find a huge variety of awareness ad templates, consideration ad templates, and conversion ad templates.
Simply choose one of the winning ad templates you like, fill in the blanks with details about your company, products, and audience and Instant Scripts™ generates an ad for you.
Using Instant Scripts™ allows you to test your ads even faster. You don’t need to be a master copywriter to create winning ads either because all templates inside Instant Scripts™ are proven to work.
If you want to take your offer to the next level, check out Instant Scripts™ today.
