If you have a decent amount of traffic coming to your website you likely want to convert as many of your visitors as possible. A key component of high conversions is knowing how to write converting web copy.
If you think that your web copy could need a make-over then keep reading.
What is Web Traffic?
Website traffic stands for users who visit your website. It is measured in visits, or sometimes also called sessions. Tracking and measuring website traffic is important. It lets you determine how many people you attract and how much revenue you could make from your audience.
Having a large volume of web traffic also gives your page authority and trust and positions you as an expert.
How to Monetize Website Traffic With Converting Web Copy
To increase your conversions, keep these key points in mind:
1. Highlight your unique selling point (USP)
To write converting web copy your product or service needs to stand out. So, highlight what makes your product or service unique. What unique benefit do buyers get? What’s something you can do that nobody else can? Your web copy should be a reflection of that.
2. Keep it friendly and conversational
When you are writing web copy you aren’t writing a scientific essay. Keep it easy to understand and conversational. If you pack your copy with difficult words and fancy metaphors, readers will have a hard time staying focused and you might lose them before they buy.
3. Create intrigue throughout the whole page
You want visitors to read as much of your copy as possible because it increases the chance that they buy from you. To achieve this, your web copy needs to be engaging. Right at the beginning, you need to hook the reader. Then keep using hooks and questions to re-engage the readers as they keep reading.
4. Make it valuable
After you hooked the reader in with a bold statement, intriguing question, or relevant promise make sure you deliver what you promised. Your website content has to be valuable. If there is no value people will stop reading.
5. Engage your readers
Most people need a few touchpoints with your business before they buy. Selling is about creating a relationship. Ask people to respond, give you feedback, and leave comments. Make them understand that you value their opinion and want to hear from them.
6. One product and one offer at a time
When you have several products or services for sale it can be a bit overwhelming for the reader. To avoid overwhelm and confusion, make one offer for one product at a time.
7. Keep some white space
Besides the words you use in your copy, it also matters how the web copy is formatted. If you write huge paragraphs reading can become daunting. As a rule of thumb, don’t have more than 4 sentences per paragraph, and keep your sentences below 20 words.
8. Ask for the sale
You could write the most amazing web copy but if you don’t ask people to buy from you they never will. So, after delivering value and explaining your offer tell people what they should do next. Should they book a call with you? Order right on the page? Click a link to a checkout page? A strong call to action at the end of your copy will increase your conversion rate.
How Do I Convert Website Traffic To Sales?
To convert your web traffic to sales you need to write converting web copy. Plus, you need to build a relationship with your visitors. If they keep coming back and get exposed to more of your content they’ll become loyal customers of yours.
Write Converting Web Copy In Minutes
Writing web copy is hard if you aren’t a professional copywriter. There is a lot to consider and writing takes a long time. Instant Scripts™ was created with the vision to help business owners to write proven copy faster.
That’s why Instant Scripts™ is filled with a proven copy template. All you have to do is fill in some blanks and we generate your copy for you. Discover Instant Scripts™ now.
