One of the biggest pitfalls when running an online coaching business is creating workflows and processes that are too complicated. These 7 essential tools for online coaches can help.
The more complicated your business, the harder it will be to keep an overview and actually focus on your work as a coach.
The last thing you want to do is spending more time on organizational tasks than with your actual coaching clients.
So, to help you in creating easy-to-monitor processes and workflows for your marketing, we collected the top tools you’ll need to market your coaching business online.
We’ll go over tools for marketing strategy as well as tools that help you in writing content and sales copy.
Marketing Tools
The top 4 essential marketing tools for online coaches.
Email CRM
As a coach, a big potential income source is your email list. We wrote a full article on how to monetize your list here that might interest you.
Anyways, you’ll need a tool or software to host and manage your list. These tools are also called customer relationship management software (CRM), and there are several tools with slight differences.
If your list is very small and you are still building it, you can use MailChimp, as it is free. But as you go, you’ll likely want to upgrade.
Popular choices are HubSpot, Maropost, Aweber, or ActiveCampaign. All of them offer different plans depending on your needs.
Website Hosting
Not every coach needs a website but having one has advantages. For example, if a potential client searches your name on Google they’ll usually find your website. What’s more, a website allows you to host a blog or podcast.
While there are many website builders and tools, WordPress is the best for ranking on Google.
Social Media Platforms and Schedulers
To further promote your coaching business you can use social media. Which platforms you want to use exactly depends on your brand and your personal preferences.
If you take lots of photos, you’ll enjoy Instagram. If you like videos, use YouTube. If you like talking but don’t want to be seen on screen, a podcast might be a good idea.
For social media apps like Instagram and Facebook, there are great tools that help you publish your content and suggest the best hashtags for you, such as Later or Facebook’s own tool called Creator Studio.
When it comes to podcasting, you’ll need hosting. Buzzsprout is a popular choice because you can start for free and upgrade as you create more episodes.
Canva
Canva helps you to create infographics and other visuals that you can use in your marketing. Many of the features are free and it’s really easy to use. It’s the best way to get stunning images without hiring a professional graphic designer.
Sales Copy Tools
The top 3 essential sales copy tools for online coaches.
Grammarly
When you promote your coaching business online, you’ll soon realize that you have to write a lot. And to make sure your writing is on-point use Grammarly. The spelling and grammar checker can be used for free and you can upgrade your account if you want more improvement suggestions on sentence structure, expressions, and punctuation.
Hemingway Editor
The Hemingway Editor is completely free and it lets you check how easy to read your writing is. It gives you the reading level based on school grades. Plus, the editor marks long sentences and difficult words you might want to eliminate.
It’s a great tool for making your writing more succinct and clear.
Instant Scripts™
This is the Instant Scripts™ blog, so of course, we have to mention Instant Scripts™. We believe that online coaches greatly benefit from Instant Scripts™ and here is why:
As a coach, you should be able to primarily focus on your work as a coach and less time on marketing and writing.
Instant Scripts™ helps you do that because it’s a huge library of proven sales copy and marketing templates.
The copy inside Instant Scripts™ is proven to work. You can use our templates, where you just have to fill in some blanks, or you can create your own copy flow, where Instant Scripts™ gives you the building blocks.
Most importantly, it’s fast and proven. So you can create winning marketing material in minutes instead of hours. Click here to learn more.
