If you want to learn more about copywriting and marketing to advertise your coaching or consulting business, surely come across this advice: pick a niche and target market.
It makes sense because your marketing and messaging have to appeal to your target market. If you don’t know who they are, you’ll have a hard time selling to them.
Still, if you are new to this, you might wonder how to find and nail your target audience in the first place.
How do you actually pick a target market and how do you find your niche? There are 5 essential points to consider.
1. What problems do you solve?
Your target audience are the people you want and can help. So, depending on what kind of coaching or consulting you do, you’ll have a different target market.
The two most important questions to think about are:
- Who do you want to help?
- What do you help them to do?
As a business coach, you might help business owners to make more effective business decisions.
As a health coach, you could help busy moms to stay healthy despite their schedules.
If you are a productivity coach, it could be that you help managers to stay on top of their tasks.
Be as specific as you can because specific answers will make it easier for you to pick a niche.
2. Picking a Niche
To nail your target audience you need to identify your niche. This is important because there are many coaches out there and you want to stand out from the crowd.
For example, there are many fitness coaches. But you could be a fitness coach working with women during pregnancy. Do you see how that makes your services more interesting for a specific segment of the market?
Especially as a new coach, this is so important as it helps you find clients faster. Plus, if you are a specialist you can charge more for your coaching. That’s why many experts say:
“Riches are in the niches.”
3. Demographics and Psychographics
In the next step, we want to develop a deeper understanding of your target audience.
Demographics include information such as age, gender, family situation, and location. Understanding the demographics of your audience is important because it tells you more about their problems as well and hopes and dreams.
20-year-olds will have different problems than 60-year-olds. Women have different hopes and dreams than men. People located in the USA experience different things than people in Europe and so on. You get the idea.
But demographics aren’t the only thing you need to know. You also want to understand their psychographics. Psychographics are traits and characteristics of your audience that are less easy to define.
For example, their political views, their beliefs, experts they follow, books they read, and shows they watch. Understanding your target audience’s psychographics will help you understand them on a deeper level.
4. Market and Sell To People Who Can Afford You
This point can be a tough one because you want to help as many people as possible. But the thing is, your business won’t succeed if you market to people who can’t afford you.
If you want to help people who are less fortunate and wealthy, consider doing that as a charity project. But your main business will come from people who can actually pay you, and happily do so.
5. Create a Customer Avatar
As a final step to nail your target audience, you want to create your ideal customer avatar. This is a fictional person that you invent. Give them a name and add a photo to give them a face.
Then, write down what their demographics and psychographics are and what they are doing daily. The more precise the better.
Now, every time you write sales copy or create new marketing material imagine that you are writing to your avatar. This will help you to stay authentic and make meaningful business decisions because you understand your audience.
Market To Your Target Audience Faster
Researching and nailing your target audience is one of the most important steps to better marketing. To real dial in your advertising efforts, you’ll also need strong sales copy.
What if we told you there is a way to create proven copy in minutes – without investing in a copywriting course or hiring a copywriter?
It’s possible with Instant Scripts™. Instant Scripts™ is like a portal, filled to the brim with sales copy templates. We have email templates, social ads, landing pages and so much more.
Simply pick a template you like, fill in some blanks and Instant Scripts™ generates your copy for you.
