So you have heard that email marketing is an amazing way to boost your bottom line. Maybe you even started collecting some email addresses but now you are unsure of what to do next? How can you make sure your subscribers don’t ignore your emails? What should you say in an email? How frequently should you be sending emails? Those are questions you might have right now. Well, look no further because in this article we will spill our email marketing secrets. These are tested principles that work in 2021, so get ready to implement them. Email Marketing Principle #1

Any business that has experienced it knows how annoying it is: email spam jail. When your email deliverability isn’t good your emails either go directly to spam or they end up in the promotion email tab of most email providers.  While the spam folder is the worst-case scenario, the promotions tab isn’t ideal too. Because an email in the promotions tab doesn’t show up when a person logs in. The user has to go to the promotions tab on purpose – and very few people ever do that. In fact, according to marketingcharts.com, 84.5% of the messages triggered as promotion