So you built up a bit of a following on social media and consider starting an email list? Then this article is for you as we will share everything you need to know about influencer email lists.
We will show you how to start your email list, how to grow it, and how to monetize it. You’ll find out more about current email marketing trends. And how to combine influencer email lists with influencer marketing.
Are email newsletters effective?
If you have a look at any business that sends out emails most of them will tell you that the more emails they send, the more money they make.
Plus, email newsletters have a much higher engagement rate than other types of digital marketing. It’s estimated that emails are 40x more effective in getting new customers than Facebook.
Plus, nearly 100% of grown-ups in the US check their email inbox daily. Since the internet emerged, lots of trends came up and died down again – but email stayed pretty much the same. It’s a stable marketing medium.
Do you really need an influencer email list?
Before we get started let’s cover why you should care about email marketing and email newsletters in the first place. After all, you have your social media following, so why do you need an email list?
A social media following can make you a lot of money, there is one important thing to consider. Your followers belong to the platform and not to you. In fact, email subscribers are the only traffic that 100% belongs to you.
If a platform dies down or gets banned your followers are lost as well. But your email contacts are yours and you can market to them any time as long as you are compliant with spam laws.
So, not only are email newsletters effective, but they are also more secure than social media.
How to integrate influencer marketing with email marketing?
Now that you know why you need an email list in the first place, let’s see how you can combine email marketing with your current marketing.
1. Send out product reviews
If you make money from product reviews anyways you can repurpose your social media posts. Send them out as an email as well. A unique benefit of emails is that you can track how many of your subscribers opened your email and how many of them clicked on your link. This makes it easy to track the revenue you’ll generate.
2. Create relationships
Your email list is a good place to share more personal stories and insider secrets that you wouldn’t share on public social media. Your fans will be happy to get to know you better and it’s a great incentive to subscribe to you.
3. Build your own brand
If you dream about having your own brand one day your email list is a good start. Email subscribers are often the most loyal and engaged buyers. So once you sell your own products or services, let your subscribers know.
How to use newsletter email marketing
One of the most common strategies for influencer email lists is newsletters. Some people send daily newsletters, others send weekly or monthly. There are different ways to structure your newsletter. Pick something that suits your style.
1. Updates and news
Some influencers use their newsletter to inform subscribers about any news. This is a great way to sneak in some affiliate links when talking about new products you bought.
2. Top ten lists
Another great topic for your newsletter is top 10 lists. People love these kinds of lists and it’s another great way to combine helpful content with promo links.
3. Quotes and inspirational messages
Send out an email that doesn’t sell anything once in a while. You’ll notice that it will deepen the relationship with your subscribers.
4. Cross-promote new content
If you run a blog, YouTube or podcast, inform your subscribers about new content via email. This will help you to increase traffic, views, and likes.
Influencer Email Anatomy
Now you know the purpose of influencer email lists and what kind of content to send out. Let’s have a closer look at how to actually write your emails.
First, you need to know the anatomy of your emails.
One of the most important parts is your email subject line. It should make the reader curious so they actually want to open the email. Some email providers also let you pick a preview text that will appear under your subject line.
Inside the email, you can have a headline if you want and it includes your body copy (the main text of your email).
If you want to include a call to action (CTA) you usually put that at the end of your email.
Influencer Email Marketing Subject Lines
One of the most important parts of your email is your subject line. If it doesn’t connect with your audience they won’t read the email.
A good subject line either creates massive curiosity, implies a benefit, or references current news. In other words, it has to be interesting, valuable, and relevant.
Most marketers also split test their subject lines. They come up with 2 good subject lines and try which performs better. They then take note of the subject line that worked and model off of it for their next subject line.
To get a feeling for better subject lines, go to your own inbox. Take a look at which emails you usually open and which you delete without reading.
Influencer Email Marketing Example
Besides email newsletters, you can create whole email campaigns stretching across several days. There are many successful campaigns that can inspire you.
Let’s look at Netflix for example. They have a whole email campaing that goes out to users who haven’t logged into their account for while.
Netflix knows that users who don’t use Netflix for a while are more likely to cancel their subscriptions. So, they try to win these people back before they cancel.
Or, have you ever put an item into your cart when online shopping but then you didn’t check out? Chances are you got some kind of email reminding you that your item is still in the cart.
This is a clever email strategy that gets most people to buy the item after all.
These are only two examples of hundreds of email marketing strategies. There are welcome sequences designed to indoctrinate a new subscriber with your content. There are upsell sequences aiming to sell more to a person who already bought and so much more.
Don’t aim to implement all these at once. Start with a welcome sequence and build out your email marketing from there.
Email marketing trends
Like anything, email marketing also goes through phases and trends. If you are in for the long game, keep yourself updated on current email marketing strategies.
In 2021 a popular email trend is to ask subscribers to reply to your emails. This makes it more engaging and interactive. Plus, if you get many replies you get a better standing with spam filters. This means, more of your emails go into the main inbox in Gmail.
Getting your emails out of the promotion tab is a big trend as well. As soon as your email lands in promotions, the amount of people you reach decreases drastically.
As a result, many marketers make their emails look less like a promotion and more like an email from a friend. They use fewer images and heavy graphics. Image-heavy emails go to the promotion tab more often.
And the final trend we want to mention is this. Some marketers change the “from” name in their emails to something creative or funny. This can give your subject line a boost and increase your open rates.
Influencer Email Marketing Templates
Now, running influencer email lists can take quite some time. There is a lot to learn when you first get started. Especially the copywriting part can take some time to master. Some business owners decide to hire a copywriter to write the emails for them.
If you don’t have the budget to hire a copywriter, email templates are your friend. We suggest checking out Instant Scripts™.
Inside Instant Scripts™, we have hundreds of proven email templates and subject lines. All you need to do is fill in some blanks and wait a few seconds for your email to get generated.
Check out Instant Scripts™ and get started with email marketing as soon as today.
