As an expert, speaker, coach, and consultant you might be under-using this powerful marketing tool: your email list. Discover how to make big sales from a small email list.
Since internet marketing emerged, many trends and platforms have surfaced just to disappear again. A marketing strategy that worked on Google 20 years ago doesn’t work today.
But there is one thing that stayed the same: email.
People still read and send emails every single day. And even though there are “experts” out there trying to announce email marketing as “dead”, the reality looks different.
Every major online brand and expert has an email list and they know how to monetize it successfully.
Today, we want to show you how you can make money from your email list – even if your list is still small.
Get People On Your List
The first step to making big sales from a small email list is getting more and more people on your email list. The more people are on there, the more sales you can ultimately generate.
Yet, you don’t just want random people on your list. Ideally, your subscribers are people who are interested in what you do.
Thankfully, it’s not so hard to get qualified prospects on your list. You can attract new prospects by offering them free lead magnets (free eBooks, checklists, whitepapers, etc). Plus, it’s a good idea to have existing customers on your email list as well – so you can resell to them again and again.
How Often Should You Send Emails?
Many people wonder how many emails they should send out. Usually, coaches and consultants are afraid to bother and annoy their subscribers.
But the thing is, nearly all people who make decent money from their email list send emails daily.
This doesn’t mean that you have to promote something every single day. You can send out a mix of helpful content, personal stories, and promotions.
The thing is, when you send emails daily, you build a relationship with the people on your list. After a while, they expect to see an email from you in their inbox. In many cases, reading your emails becomes part of their daily routine. That’s powerful.
If sending emails daily is too much right now, then try to aim for 3 emails a week at least.
How To Monetize Your List
Ok, so you got people to subscribe and you send out emails regularly. But how do you really monetize your list? There are a few things you can do:
If you have a flagship program or coaching course, then you can create a banner ad that you keep at the end of every email.
This is great for selling to prospects who are ready to buy and just needed that final reminder.
Next, you can send out special promotion sequences when you have a new product launch or special discount sale.
It’s ideal to create 5-8 emails that stretch across the whole launch and sell the product from different angles.
And finally, you can sprinkle in promotions to your courses or coachings in your daily emails.
Bonus tip: Track the stats of every email you send and create an autoresponder sequence from your best-performing emails.
How To Come Up With Ideas?
Now, the biggest thing holding you back from sending emails daily and making big sales from a small email list is probably this: coming up with ideas every day.
What kind of content should you send out? How do you come up with 30 topics a month?
This can seem quite daunting, so here are a few tips:
- Create topics around a day in the week. For example, every Sunday could be a summary of what you learned that week (as long as those learnings are interesting for your subscribers)
- Tell personal stories that showcase why you are doing what you are doing. This is great for relationship building.
- Talk about things you read, quotes you love or big mindset shifts you had lately
- If you run a blog, podcast, or YouTube channel, send an email reminder every time you publish something
Come Up With Converting Emails In Seconds
What if we offered you a way to gain an edge over the competition by coming up with emails in seconds?
You don’t need to spend extra time crafting winning emails and monetize your list even faster.
This is possible with Instant Scripts™. Instant Scripts™ has hundreds of email templates ready to use. All you need to do is fill in some blanks, make final adjustments and send out your email.
If you want to make big sales from your list fast, click here now.
