Need to write copy without hiring a copywriter? Here are a number of things you want to pay attention to.
Copywriting is a skill that looks easy but it actually takes years to master. So, if you have little experience writing your own sales copy it can be a challenge.
You have to find a balance between writing something that engages your ideal audience and going for the sale without sounding pushy or slimy.
You’ll have to find out how to conduct your own research, what the elements of good copy are, and how to make sure that people don’t only read but also buy.
In this article, we collected 7 tips on how to write converting sales copy without hiring a copywriter and without spending countless hours studying copywriting.
Keep in mind that your copy might not come out perfect on the first try, but it will be good enough to make sales for you.
1. Focus On One Pain Point
Before you even think about writing anything, you need to research your audience. You want to understand what their pain points are, what they struggle with and what their hopes and dreams are.
Once you understand your audience, single out the biggest pain point. This is what you’ll refer back to during writing.
Don’t try to cram in every single pain point you can find as it will dilute your message. It sounds counterintuitive but if you are very specific your message becomes more universal.
2. Understand Where They Are At
The next thing that you want to do before you write is considering the customer journey. Within your target audience, people are at different stages.
Some people know that they have a problem but they don’t know that you can help them solve that problem. Others know what you are doing, they just need a bit more time before buying. And some are basically ready to buy.
In the marketing world, those stages are also called the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU).
You need to know at which stage your audience is at because each stage needs different information.
3. Speak Their Language
We are getting closer to actually writing! When you write your sales copy you want to be very mindful of the words and phrases you use. Ideally, you’d use the exact language that your target audience uses.
The smallest details like saying “revenue” or “profit”, for example, will make your audience feel that you are “one of them.” Since people are more likely to buy from someone they trust you absolutely want to convey that feeling.
4. Keep It Conversational
Now, when you write sales copy, keep in mind that you aren’t writing a research paper or essay. On the contrary, it’s best to make your copy sound like a conversation.
Use easy to understand language and abbreviations. In most cases, it’s a good idea to use slang words and you are allowed to break grammatical rules a bit.
Write as if you would be talking to a good friend. Some copywriters even record themselves speaking and later transcribe what they said to get an authentic message.
5. What’s In It For Me?
When you write copy without hiring a copywriter, make sure you apply this principle: every word and sentence you write has to hit. There should be no sentence that doesn’t have a purpose.
So, when you make a statement in your copy, ask yourself, what’s the purpose of that sentence? What does the reader gain from reading?
If there is nothing in it for the reader, they can easily move on and read something else instead.
But when you make your copy relevant to them and show them the benefits of what you do, they’ll read.
6. Handle Objections
Use your sales copy to create attention, desire, and action but also to handle common objections.
Because of your research, you’ll be able to anticipate the biggest objections a prospect might have. You can then address those objections in your copy and layout why there is no reason to worry.
7. Call-To-Action
At the end of your promo piece, you want to have one strong call to action. Usually, it’s to book a call, buy a product, click a link, leave a comment, or whatever else you want your readers to do as a next step.
Just make sure you have one strong call to action. Having more than one makes it confusing for the reader.
8. Tying It All Together
If you follow the 7 steps we laid out in this article, you’ll have a strong sales copy that converts. We recommend that you especially hone in on the research parts as they are very important.
If you need help during the writing process, check out Instant Scripts™. Instant Scripts™ is filled with hundreds of sales copy templates. All you need to do is fill in some blanks (with the info you gathered during research) and Instant Scripts™ generates your copy within seconds.
Instant Scripts™ is the best alternative to hiring a copywriter because it saves time while still generating strong results.
